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The Science of Medical Marketing and the Five Deadly Sins of Advertising
ASPS Denver 2011
Dana Fox

This course will get you to think differently about marketing, develop both an on and off-line strategy, objectively look at your marketing budget, and come away with a sense of design and purpose.

Develop your own unique image and learn to use online video, web links, social media websites, and blogs to your advantage. Quantify the success of your current online messaging and placement and compare it to your competitors. At the end of this activity, participants should be able to:

1. Understand the components for building a successful long-term web presence.

2. Use social media and online patient reviews to effectively connect with consumers.

3. Develop compelling content and create a visual presence to stand out from competitors.

4. Quantify the success of your current online marketing and identify strategies for improvement.