Upcoming Courses

Advanced Internet Marketing for the Seasoned Pro

Place: Plastic Surgery 2010 Toronto, Ontario

Date: Sunday October 3, 2010

Time 4:30PM - 6:30PM

Speaker(s) Dana Fox and Eva Sheie

Learn to use online video, web links, social media websites, and blogs to your advantage. Develop compelling content and create a visual presence to stand out from competitors. Quantify the success of your current online messaging and placement and compare it to your competitors. At the end of this activity, participants will be able to:

1. Analyze which visitor statistics represent good or excellent website performance

2. Describe normal and reasonable prices to pay for SEO and SEM services

3. Calculate how many site visitors are needed to increase real patient conversion rates

4. Create a "reputation management" plan to manage negative press and/or disgruntled patients

Ability Level: Advanced

Advanced Internet Marketing

Place: Virgin Islands Workshop

Date: January 24-28th, 2011

Speaker(s) Eva Sheie

Learn to use online video, web links, social media websites, and blogs to your advantage. Develop compelling content and create a visual presence to stand out from competitors. Quantify the success of your current online messaging and placement and compare it to your competitors. At the end of this activity, participants will be able to:

1. Analyze which visitor statistics represent good or excellent website performance

2. Describe normal and reasonable prices to pay for SEO and SEM services

3. Calculate how many site visitors are needed to increase real patient conversion rates

4. Create a "reputation management" plan to manage negative press and/or disgruntled patients

Ability Level: Advanced